Build 03 · Live
Let Me Name Your Child
Companies pay agencies six figures to name a product. Parents get a book of names and a long car ride. I built the agency process for the name that actually matters.
What it is
A professional brand-naming process, pointed at naming a baby. You fill out a real naming brief, and a shortlist comes back with the reasoning behind every name.
How it works
The brief is thirteen questions: last name, gender, siblings, the qualities the name should carry, whether it needs to stand on its own one day (the Beyoncé test), style, how common you want it, syllables and sound, where you land on nicknames, cultural roots, anyone you're honoring, names that are off the table, and middle name plans.
Your answers narrow a database of 2,238 names built from Social Security Administration data. Then four names come back, each with a short rationale, a data line on its popularity and trend, and a risk line covering what people forget to check: the nicknames it invites, the initials it creates, the ways it will get misspelled. Ask for more and you get a fresh round with no repeats.
The shortlist follows the same rules a naming agency would. A name should carry a promise, not just a description. Distinctive beats safe. And it should hold up long after whatever is trending this year.
Under the hood
Built with Claude. Hosted on Netlify.
- 2,238
- Names in the database
- 13
- Questions in the brief
- 04
- Names per shortlist