Chris Norris
Consistently curious. Always building.
The Untitled Project
A courtroom for your record collection. Submit an album, and the tribunal rules on whether it earns the turntable or gets demoted to coaster duty.
A ratings database for parental leave, graded through the lens of what non-birthing parents actually get. Letter grades and a 52-week leave strip for 165+ companies, plus a state-by-state pay calculator.
Brand naming methodology aimed at a much higher stakes problem. Thirteen questions in, a shortlist of names comes back with the reasoning behind each one.
Past Work
Yoga Alliance had no retention strategy, no tooling, and no idea what its retention rate was. I built the function from nothing and moved renewals up 8 points.
Yoga Alliance committed to a new brand without deciding what it meant for the website. I set the content and UX strategy, then led it through relaunch and sign-off.
The largest research study the yoga industry had ever run, spanning 10 countries and 13,000+ participants. The findings put a new membership tier on the roadmap.
A public health campaign disguised as the kind of animation its audience already watched. Three years, 33 episodes, and measurable movement on binge drinking.