One of the most common barriers new yoga professionals face has nothing to do with yoga. Starting a studio means suddenly needing to understand branding, naming, positioning, and visual identity, areas where most yoga teachers have no training and limited time to learn.
I saw this as both a member problem and a retention opportunity. New studio owners who struggle to establish their brand presence are more likely to fail early, and early failure means losing members before they've had a chance to experience the value of the Yoga Alliance credential. If we could give new professionals a starting point, a practical marketing kit they could actually use, we could reduce that friction and help them focus on what they came to do.
The result is the Yoga Studio Brand Identity Generator, a prototype I built using Figma Make, Claude, and Supabase. New studio owners input information about their studio and instantly receive a tailored brand identity package: a studio name, tagline, and visual concept, generated specifically for them. It's not a finished brand, but it's a credible, personalized starting point that removes the intimidation of the blank page.
The project is a prototype, but it demonstrates what member-facing product development at Yoga Alliance can look like: starting from a real pain point, building something lightweight and testable, and delivering immediate, tangible value to the people the organization exists to serve.